Thursday, February 4, 2010
UK online shoppers spend most in Europe
UK shoppers spent more online than anywhere else in Europe last year- totalling almost a third of all European sales.
UK consumers spent £38bn online in 2009, or an average of £1,102 per shopper, according to the Centre for Retail Research (CRR).
Online sales now account for almost 10% of total retail sales in the UK, the centre calculates.
It added that internet shopping would continue to grow sharply this year. The centre foresees total online sales hitting £42.7bn in 2010.
UK online shoppers are growing in confidence, with the proportion of them prepared to spend more than £1,000 or more on a single transaction rising from 12% in 2008 to 25% in 2009.
The recession, from which the UK has only recently emerged, helped to explain the increase in online shopping, he argued.
Germans were the next most prolific spenders online last year with a total spend of £29.7bn, while the French spent £22bn, the research indicates.
UK consumers spent £38bn online in 2009, or an average of £1,102 per shopper, according to the Centre for Retail Research (CRR).
Online sales now account for almost 10% of total retail sales in the UK, the centre calculates.
It added that internet shopping would continue to grow sharply this year. The centre foresees total online sales hitting £42.7bn in 2010.
UK online shoppers are growing in confidence, with the proportion of them prepared to spend more than £1,000 or more on a single transaction rising from 12% in 2008 to 25% in 2009.
The recession, from which the UK has only recently emerged, helped to explain the increase in online shopping, he argued.
Germans were the next most prolific spenders online last year with a total spend of £29.7bn, while the French spent £22bn, the research indicates.
Labels: online marketing, online marketing uk
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