Social web marketing suggestions
On Tuesday Dr Search posted- Few online shops have social networks media, but the majority of UK shoppers buy from them.
More than two thirds of all UK online shoppers use social media, with Facebook being by far the most popular but half of top online retailers have a minimal or non existent presence social media presence.
When we reported on the findings of a poll among 10,000 visitors to the UK’s top 40 e-commerce websites undertaken by ForeSee Results, an organisation that measures online customer satisfaction.
The main conclusion was get a Facebook page Now!
With follow up suggestions of:
- Make sure you have someone to monitor it and post good, timely information.
- Promote it to your most loyal customers through your regular communications venues (emails, ads,
stores, coupons, etc.).
- Use your Facebook page to post promotions and product information.
Easier said than done admittedly. There are a lot of ins and outs to social media strategy and the right formula will differ for each company. But for those retailers who have a poor to middling presence on Facebook, it’s a good place to start while you figure out how social media plays into your global brand strategy.
However here’s a truly revolutionary idea: DON’T listen to all of these ideas and opinions about what your customers and prospects want based on over 10,000 online shoppers of 40 of the biggest online retailers in the United Kingdom.
Instead ask your own customers what they want.
- Find out what social media sites they frequent.
- Find out whether they want sales or coupons or technical support or product information.
- Find out how satisfied they are with your current social media efforts and
- How likely they are to purchase, return, and recommend your business as a result of your interactions.
There’s a lot about social media and online marketing initiatives that is really hard to work out, but asking customers what they want from you is a truely great marketing initiative.
