Thursday, July 9, 2009
Mobile Friendly? 4 free ways to make your website mobile
Mobile Friendly websites- unless you’ve been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple.
It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Now stop and think what that means for website marketing. There’s no prizes for realizing that a mobile version of your website is now becoming more important than ever.
I understand it might still be hard for you to justify the expense of getting a professional mobile version of your website designed, but here’s 5 FREE ways to get a mobile version up.
1. Mofuse:
If your website produces an RSS feed, then Mofuse could be the answer. It takes your sites RSS feed and turns it into a mobile friendly website - perfect for viewing on a myriad of handsets.
2. Mippin
Mippin is another free tool that allows you to turn your website’s RSS feed into your new mobile site. While it’s a simple tool to use, it lacks a lot of the customization that mofuse offers.
3. Wirenode
Don’t have an RSS feed, then Wirenode might be a better option. While it offers some handy templates to get you started, there isn’t much in the way of customization. It does however offer some basic analytics to track performance.
4. Google Mobile Optimizer
The quickest, easiest but possibly ugliest way to mobilize your site is thanks to Google. Just submit your URL and voila - you have a mobile friendly site. But forget about customization - it’s not for those with fancy mobile website aspirations. But heck - it works!
So if you want to ensure you have a mobile friendly version of your website for all your new iPhone carrying customers, without the hefty redesign costs, you’ve got 5 easy ways to get started.
If you try out the tools, make sure to link to your new mobile website via our comments section below so we call all take a look.
It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Now stop and think what that means for website marketing. There’s no prizes for realizing that a mobile version of your website is now becoming more important than ever.
I understand it might still be hard for you to justify the expense of getting a professional mobile version of your website designed, but here’s 5 FREE ways to get a mobile version up.
1. Mofuse:
If your website produces an RSS feed, then Mofuse could be the answer. It takes your sites RSS feed and turns it into a mobile friendly website - perfect for viewing on a myriad of handsets.
2. Mippin
Mippin is another free tool that allows you to turn your website’s RSS feed into your new mobile site. While it’s a simple tool to use, it lacks a lot of the customization that mofuse offers.
3. Wirenode
Don’t have an RSS feed, then Wirenode might be a better option. While it offers some handy templates to get you started, there isn’t much in the way of customization. It does however offer some basic analytics to track performance.
4. Google Mobile Optimizer
The quickest, easiest but possibly ugliest way to mobilize your site is thanks to Google. Just submit your URL and voila - you have a mobile friendly site. But forget about customization - it’s not for those with fancy mobile website aspirations. But heck - it works!
So if you want to ensure you have a mobile friendly version of your website for all your new iPhone carrying customers, without the hefty redesign costs, you’ve got 5 easy ways to get started.
If you try out the tools, make sure to link to your new mobile website via our comments section below so we call all take a look.
Labels: online marketing, online marketing uk, search engine marketing, search engines
# posted by Dr Search- Principal Consultant at the Search Clinic : Thursday, July 09, 2009
2 Comments
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Wednesday, July 8, 2009
Attracting more visitors with content and community
Dr Search writes about speeding up your business in a slowdown.
Jack Herrick, the founder of wikiHow.com talks about attracting new visitors to your site. Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual.
wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month.
Tip #1: Produce great content
The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs.
Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more.
When you can produce the single best page on the Internet on any given topic, people will find it and share it with their friends. Don't settle for acceptable content, always strive to produce amazing content that your readers can't resist sharing.
Tip #2: Learn to share
My second tip is more counterintuitive. To attract more readers to your website, consider putting your content under a Creative Commons license so it can be widely distributed.
Everything on wikiHow is under a license that allows other websites to publish and even modify or adapt our content for re-use on their sites. In fact, we have a button at the bottom of every article that allows webmasters to copy and paste the HTML right onto their site. Many webmasters are afraid to share their content, because they worry they will only be aiding competition.
By sharing, what you are really doing is encouraging your competitors to provide free advertising for you. The more people who see your content on other sites, the more likely they are to eventually come straight to you.
Tip #3: Make your community a team
Finally, I'd encourage you to allow real collaboration on your site. Lots of websites try to create online communities. To use a basketball analogy, most online communities are just groups of individuals shooting freethrows alone. On wiki websites, people play together as a real team.
Humans are hard wired to want to work in groups and collaborate. By allowing this to happen, you can create a passionate community of people that will build something bigger than any one person could accomplish on their own. And that will in time attract a large audience.
Hopefully Jack's tips will help you come up with some new techniques to attract visitors to your site.
Jack Herrick, the founder of wikiHow.com talks about attracting new visitors to your site. Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual.
wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month.
Tip #1: Produce great content
The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs.
Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more.
When you can produce the single best page on the Internet on any given topic, people will find it and share it with their friends. Don't settle for acceptable content, always strive to produce amazing content that your readers can't resist sharing.
Tip #2: Learn to share
My second tip is more counterintuitive. To attract more readers to your website, consider putting your content under a Creative Commons license so it can be widely distributed.
Everything on wikiHow is under a license that allows other websites to publish and even modify or adapt our content for re-use on their sites. In fact, we have a button at the bottom of every article that allows webmasters to copy and paste the HTML right onto their site. Many webmasters are afraid to share their content, because they worry they will only be aiding competition.
By sharing, what you are really doing is encouraging your competitors to provide free advertising for you. The more people who see your content on other sites, the more likely they are to eventually come straight to you.
Tip #3: Make your community a team
Finally, I'd encourage you to allow real collaboration on your site. Lots of websites try to create online communities. To use a basketball analogy, most online communities are just groups of individuals shooting freethrows alone. On wiki websites, people play together as a real team.
Humans are hard wired to want to work in groups and collaborate. By allowing this to happen, you can create a passionate community of people that will build something bigger than any one person could accomplish on their own. And that will in time attract a large audience.
Hopefully Jack's tips will help you come up with some new techniques to attract visitors to your site.
Labels: Dr Search, search engine marketing, search engines
# posted by Dr Search- Principal Consultant at the Search Clinic : Wednesday, July 08, 2009
0 Comments
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