Friday, June 26, 2009
Gloucestershire Professionals Conference at the University of Gloucestershire 25 June 2009 Update
To all of you who attended the Gloucestershire Professionals Conference at the University of Gloucestershire I hope that you had a great day learning from best practices and networking to improve your business.
If you attended my session on social network online marketing, I hope that you found the session worthwile and gained some nuggets to boost your business.
If you completed the search engine optimisation form, I'll get back to you in the next few days or so.
For a limited time slides of my talk can be found at:
http://www.searchclinic.org/gloucestershire-professionals-conference-uog09.htm
If you have any questions, please feel free to ask me.
Postal: 24 Charlton Drive, Cheltenham, GL53 8ES, UK
Telephone: +44 (0)1242 521967
Email: doctor@searchclinic.org or By Email
Labels: Dr Search, online marketing uk, Search Clinic, social media websites
# posted by Dr Search- Principal Consultant at the Search Clinic : Friday, June 26, 2009
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Wednesday, June 24, 2009
Bing Guidelines for successful indexing
Search Clinic guidelines that might help Bing's MSNBot (The Bing web crawler and other web crawlers.
The web crawler used by Bing is also known as MSNBot.) effectively index and rank your website. Bing has also provided a list of techniques to avoid if you want to make sure your website is indexed.
Use the following techniques to ensure your website is technically optimized for MSNBot and other web crawlers:
* Use only well-formed, HTML code in your webpages. Make sure that all paired tags are closed, and that all links open the correct webpage. For information on validating your HTML code, see either HTTP Compression and HTTP Conditional Get test tool or W3C Markup Validation Service or use a comparable tool.
* If your website contains broken links, MSNBot might not be able to index your website effectively, thus preventing people from reaching all of your webpages. For information on finding broken links on your website, see the Help topic for the Webmaster Center's Crawl Issues tool.
* If you move a webpage, set up the webpage's original URL to redirect people to the new webpage. Indicate whether the move is permanent or temporary. For more information, see What to do when your website is relocated.
* Make sure MSNBot is allowed to crawl your website and isn't on your list of web crawlers that are prohibited from indexing your website. For more information, see Control which webpages on your website are indexed.
* Use a Robots.txt file or meta tags to control how MSNBot and other web crawlers index your website. You can use the robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the Robots.txt file and the Robots Exclusion standard, see A Standard for Robot Exclusion. This site might be available in English only.
* Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to index as link destinations. For example, the URL www.example.com/mywebpage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
Bings guidelines in full can be found at:
http://help.live.com/help.aspx?project=wl_webmasters&market=en-GB&querytype=&query=&tmt=&domain=help.live.com&format=b1
The web crawler used by Bing is also known as MSNBot.) effectively index and rank your website. Bing has also provided a list of techniques to avoid if you want to make sure your website is indexed.
Use the following techniques to ensure your website is technically optimized for MSNBot and other web crawlers:
* Use only well-formed, HTML code in your webpages. Make sure that all paired tags are closed, and that all links open the correct webpage. For information on validating your HTML code, see either HTTP Compression and HTTP Conditional Get test tool or W3C Markup Validation Service or use a comparable tool.
* If your website contains broken links, MSNBot might not be able to index your website effectively, thus preventing people from reaching all of your webpages. For information on finding broken links on your website, see the Help topic for the Webmaster Center's Crawl Issues tool.
* If you move a webpage, set up the webpage's original URL to redirect people to the new webpage. Indicate whether the move is permanent or temporary. For more information, see What to do when your website is relocated.
* Make sure MSNBot is allowed to crawl your website and isn't on your list of web crawlers that are prohibited from indexing your website. For more information, see Control which webpages on your website are indexed.
* Use a Robots.txt file or meta tags to control how MSNBot and other web crawlers index your website. You can use the robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the Robots.txt file and the Robots Exclusion standard, see A Standard for Robot Exclusion. This site might be available in English only.
* Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to index as link destinations. For example, the URL www.example.com/mywebpage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
Bings guidelines in full can be found at:
http://help.live.com/help.aspx?project=wl_webmasters&market=en-GB&querytype=&query=&tmt=&domain=help.live.com&format=b1
Labels: bing, Search Clinic, search engine marketing, search engines, SEO Services
# posted by Dr Search- Principal Consultant at the Search Clinic : Wednesday, June 24, 2009
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Monday, June 22, 2009
Blind Test- Google v Yahoo v Bing
Dr Search has been having a lot of fun recenly blind testing Google against Yahoo and Microsft's new search engine Bing.
Since Microsoft launched their new search engine Bing.com people all around the globe have been testing the site and providing their feedback on the results.
Initial reports have been quite positive, with many people saying they’re impressed with the quality of Bing search results. Statcounter is even reporting that Bing has overtaken Yahoo! as the number two search engine in the U.S!
While these stats will probably level out in the coming months, the Search Clinic does agree that Bing is a significant improvement from Microsoft’s previous ‘Live’ search engine.
But is it possible that Bing’s results are actually better than Google’s?
For most of us, we’d quickly dismiss the idea because we’ve considered Google to be the holy grail of search results for such a long time. But if you were subject to a blind test, an unbranded comparison between Bing, Google and Yahoo! – would Google still come out on top?
Take the test for yourself: Blind Test Search Engines at http://blindsearch.fejus.com
Using the site above, you’ll be presented with 3 unbranded columns of search results and you simply pick which one you think is most relevant. After you choose, it will let you know which search engine provided the results. Keep a tally and after 10 or so searches, let us know which search engine came out on top! You may be surprised!
In the tests taken so far Bing does seem to rank our websites better than Google.
Bing also seems to concentrate on shopping, so if your website provides online goods or services Dr Search strongly recommonds that you factor this into your optimisation and links.
Since Microsoft launched their new search engine Bing.com people all around the globe have been testing the site and providing their feedback on the results.
Initial reports have been quite positive, with many people saying they’re impressed with the quality of Bing search results. Statcounter is even reporting that Bing has overtaken Yahoo! as the number two search engine in the U.S!
While these stats will probably level out in the coming months, the Search Clinic does agree that Bing is a significant improvement from Microsoft’s previous ‘Live’ search engine.
But is it possible that Bing’s results are actually better than Google’s?
For most of us, we’d quickly dismiss the idea because we’ve considered Google to be the holy grail of search results for such a long time. But if you were subject to a blind test, an unbranded comparison between Bing, Google and Yahoo! – would Google still come out on top?
Take the test for yourself: Blind Test Search Engines at http://blindsearch.fejus.com
Using the site above, you’ll be presented with 3 unbranded columns of search results and you simply pick which one you think is most relevant. After you choose, it will let you know which search engine provided the results. Keep a tally and after 10 or so searches, let us know which search engine came out on top! You may be surprised!
In the tests taken so far Bing does seem to rank our websites better than Google.
Bing also seems to concentrate on shopping, so if your website provides online goods or services Dr Search strongly recommonds that you factor this into your optimisation and links.
Labels: bing, Dr Search, Google, Search Clinic, search engines, Search Marketing, SEO Services, Yahoo
# posted by Dr Search- Principal Consultant at the Search Clinic : Monday, June 22, 2009
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