Friday, June 12, 2009
Twitter launches Verified Accounts
Twitter has launched the first phase of its Verified Accounts program moments ago.
Which means that celebrities, musicians, athletes, actors, public officials and public agencies on the service can now display a “verified account” button on their Twitter pages.
For instance, Twitter (Twitter reviews) celebrities like Ashton Kutcher and Oprah now carry the button. Those wishing to apply for verified status can visit the verified accounts help page, which explains:
With this feature, you can easily see which accounts we know are ‘real’ and authentic. That means we’ve been in contact with the person or entity the account is representing and verified that it is approved. (This does not mean we have verified who, exactly, is writing the tweets.)
This also does not mean that accounts without the ‘Verified Account’ badge are fake. The vast majority of accounts on the system are not impersonators, and we don’t have the ability to check 100% of them. For now, we’ve only verified a handful of accounts to help with cases of mistaken identity or impersonation.
You can apply in Beta through this link Twitter Verified Account
The feature has been a long time coming, and many celebrities (and in future businesses) will jump on the opportunity to prove their legitimacy. It’ll also solve the entrenched problem of celebrity impersonations, which are confusing for users and unwelcome by those being impersonated.
Businesses, however, will have to wait: the feature has not been rolled out to corporate entities yet.
Who is Verified on Twitter? Let Us Know
Who is verified and who is not, you ask? At first glance it would appear that only celebrities and those with large followings are included - please do post the names of verified users in the comments and we’ll compile a collaborative list.
Which means that celebrities, musicians, athletes, actors, public officials and public agencies on the service can now display a “verified account” button on their Twitter pages.
For instance, Twitter (Twitter reviews) celebrities like Ashton Kutcher and Oprah now carry the button. Those wishing to apply for verified status can visit the verified accounts help page, which explains:With this feature, you can easily see which accounts we know are ‘real’ and authentic. That means we’ve been in contact with the person or entity the account is representing and verified that it is approved. (This does not mean we have verified who, exactly, is writing the tweets.)
This also does not mean that accounts without the ‘Verified Account’ badge are fake. The vast majority of accounts on the system are not impersonators, and we don’t have the ability to check 100% of them. For now, we’ve only verified a handful of accounts to help with cases of mistaken identity or impersonation.
You can apply in Beta through this link Twitter Verified Account
The feature has been a long time coming, and many celebrities (and in future businesses) will jump on the opportunity to prove their legitimacy. It’ll also solve the entrenched problem of celebrity impersonations, which are confusing for users and unwelcome by those being impersonated.
Businesses, however, will have to wait: the feature has not been rolled out to corporate entities yet.
Who is Verified on Twitter? Let Us Know
Who is verified and who is not, you ask? At first glance it would appear that only celebrities and those with large followings are included - please do post the names of verified users in the comments and we’ll compile a collaborative list.
Labels: Dr Search, Search Clinic, Search Marketing, social media websites, Twitter
# posted by Dr Search- Principal Consultant at the Search Clinic : Friday, June 12, 2009
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Monday, June 8, 2009
Dominate searches for your busines by using social media profiles
Dr Search recently came across a great marketing management strategy that can help your business control the top 10 search results for your brand.
Many customers use Google and other search engines to learn more about your company before they purchase, so an effective brand management strategy can help your business convert more online customers.
The goal of this strategy is to dominate the top 10 search results for your company with online profile’s you’ve setup across the web. Then when customers are searching for information about your company, all these pages will provide them with additional info, positive reviews and links to your site.
Step 1: Create brand pages on popular social media sites
The first step is to register online profiles for your company across a range of popular social media sites. Where possible, the URL for these pages should include your companies name to improve their chances of ranking well eg http://twitter.com/SearchClinic
Some examples of popular sites you can start with are:
* Twitter
* MySpace
* Facebook
* Squidoo
* YouTube
* Linkedin
* Wordpress/blogger
* Digg
* Del.icio.us
When creating these pages, try to include as much information as possible about your company, your products and remember to include any positive reviews or testimonials you’ve received.
Step 2: Linking to these pages
Always remember to link back to your main site where possible.
The next step involves boosting the ranking of these pages. You will have optimized a lot of the on page elements by writing keyword rich copy, URLs etc – so the next step is building backlinks to these pages.
There are a couple of techniques you can use for this:
* Linking to profiles from your contact page, or other high ranking pages on your site
* Cross linking between your social media profiles
* Linking to these pages in any articles or blog posts you write
Unless you have a very common business name, it shouldn’t take much link juice to get these pages ranking well.
For example see the TwitterFeed on the right hand side of this blog- underneath our growing Archive.
That’s it! It may take some time for these pages to start ranking, but over time this should help you to control search results for your company or brand!
Many customers use Google and other search engines to learn more about your company before they purchase, so an effective brand management strategy can help your business convert more online customers.
The goal of this strategy is to dominate the top 10 search results for your company with online profile’s you’ve setup across the web. Then when customers are searching for information about your company, all these pages will provide them with additional info, positive reviews and links to your site.
Step 1: Create brand pages on popular social media sites
The first step is to register online profiles for your company across a range of popular social media sites. Where possible, the URL for these pages should include your companies name to improve their chances of ranking well eg http://twitter.com/SearchClinic
Some examples of popular sites you can start with are:
* MySpace
* Squidoo
* YouTube
* Wordpress/blogger
* Digg
* Del.icio.us
When creating these pages, try to include as much information as possible about your company, your products and remember to include any positive reviews or testimonials you’ve received.
Step 2: Linking to these pages
Always remember to link back to your main site where possible.
The next step involves boosting the ranking of these pages. You will have optimized a lot of the on page elements by writing keyword rich copy, URLs etc – so the next step is building backlinks to these pages.
There are a couple of techniques you can use for this:
* Linking to profiles from your contact page, or other high ranking pages on your site
* Cross linking between your social media profiles
* Linking to these pages in any articles or blog posts you write
Unless you have a very common business name, it shouldn’t take much link juice to get these pages ranking well.
For example see the TwitterFeed on the right hand side of this blog- underneath our growing Archive.
That’s it! It may take some time for these pages to start ranking, but over time this should help you to control search results for your company or brand!
Labels: Dr Search, Search Clinic, search engine marketing, search engines, Search Marketing, social media websites
# posted by Dr Search- Principal Consultant at the Search Clinic : Monday, June 08, 2009
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