Wednesday, March 11, 2009
Google confirms Search Clinic theory– The Big Brand Ranking Mystery
Only last week on our posting on Thursday, March 5, 2009 Unfair Google boosts SEO for big brand rankings Search Clinic discussed what appeared to be a Google algorithm change which seemed to be favouring big brand ranking on prime category keywords.
Well, this week it’s official. Google has confirmed the “change” to the their algorithm which is giving big brands a helping hand in their SEO efforts. The confirmation and explanation coming via a video from Matt Cutts.
In a nutshell, Google aren’t promoting the algorithm tweak as an update but rather just a change to enhance the value of ‘trust’ factors. As he says in the video:
Inside of Google, at least inside the search ranking team, we don’t really think about brands. We think about words like ‘trust’ ‘authority’ ‘reputation’ ‘PageRank’ ‘high quality
And apparently it’s adjustments to these elements in the ranking process that are the basis of the big brand ranking changes we’ve noted over the past few weeks. However Matt’s quick to assert that the changes are only visible on a relatively small number of queries.
Here’s the You Tube video for you to digest in its entirety.
As David points out in his post, it suggests an increase in the value of tradition trust factors in the algorithm such as domain age, linkage etc – on certain queries.
As Matt states, there’s nothing in the algorythm change to radically impact your current SEO plans and strategies – just more the same fundamentals.
If you’ve seen any improvements thanks to the Vince update, share your ranking stories with us below.
Want to reduce the effect of Google’s updates on your ranking? With ongoing website linking, we help to ensure that your ranking is not only maintained, but boosted every month!
Well, this week it’s official. Google has confirmed the “change” to the their algorithm which is giving big brands a helping hand in their SEO efforts. The confirmation and explanation coming via a video from Matt Cutts.
In a nutshell, Google aren’t promoting the algorithm tweak as an update but rather just a change to enhance the value of ‘trust’ factors. As he says in the video:
Inside of Google, at least inside the search ranking team, we don’t really think about brands. We think about words like ‘trust’ ‘authority’ ‘reputation’ ‘PageRank’ ‘high quality
And apparently it’s adjustments to these elements in the ranking process that are the basis of the big brand ranking changes we’ve noted over the past few weeks. However Matt’s quick to assert that the changes are only visible on a relatively small number of queries.
Here’s the You Tube video for you to digest in its entirety.
As David points out in his post, it suggests an increase in the value of tradition trust factors in the algorithm such as domain age, linkage etc – on certain queries.
As Matt states, there’s nothing in the algorythm change to radically impact your current SEO plans and strategies – just more the same fundamentals.
If you’ve seen any improvements thanks to the Vince update, share your ranking stories with us below.
Want to reduce the effect of Google’s updates on your ranking? With ongoing website linking, we help to ensure that your ranking is not only maintained, but boosted every month!
Labels: Dr Search, Google, Search Clinic, Search Marketing
# posted by Dr Search- Principal Consultant at the Search Clinic : Wednesday, March 11, 2009
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Monday, March 9, 2009
Google boosts the coverage of local listings
Google have expanded their local business listings on Google Maps to boost the number of clickable search results from ten to hundreds of businesses.
Instead of just plotting the first ten search results on the map, Google now includes hundreds of other businesses across the map using small red circles.
For example, the search for “lighting in Gloucetsreshire” now returns the following map showing hundreds of businesses across the local area:
You can click on any of the circles to get more information about the business they represent, essentially giving many more local businesses first page exposure on Google maps. It should be noted that the top 10 listings will still appear as pins on the left hand side of the map.
This is great news for businesses with local listings as it now gives you even more exposure across Google maps and in local search results. It should make it easier for local customers to find your business and also see specific areas where related businesses are grouped together.
If you’re a local business without a Google maps listing, now is the time to get included! Please ask the Search Clinic of you need any help.
Instead of just plotting the first ten search results on the map, Google now includes hundreds of other businesses across the map using small red circles.
For example, the search for “lighting in Gloucetsreshire” now returns the following map showing hundreds of businesses across the local area:
You can click on any of the circles to get more information about the business they represent, essentially giving many more local businesses first page exposure on Google maps. It should be noted that the top 10 listings will still appear as pins on the left hand side of the map.
This is great news for businesses with local listings as it now gives you even more exposure across Google maps and in local search results. It should make it easier for local customers to find your business and also see specific areas where related businesses are grouped together.
If you’re a local business without a Google maps listing, now is the time to get included! Please ask the Search Clinic of you need any help.
Labels: Dr Search, Google, Search Engine Optimisation, Search Marketing, SEO Services
# posted by Dr Search- Principal Consultant at the Search Clinic : Monday, March 09, 2009
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