Wednesday, February 4, 2009
Small Business Online Marketing Service
Search engine marketing is a science. It is based on repeatable analysis and processes which can be applied to virtually any product or service- no matter how big or small the business.
The Search Clinic is helping international "blue chip" FT 350 companies, but we decided to help smaller local businesses as well. So we have developed a new service:
The Search Clinic's Professional Approach
Getting you to the top of the search engines requires a great deal of detailed work. It all starts once we have created your Free Search Engine Report and understand exactly where your website is positioned on the search engines. We'll then assign you a dedicated search engine consultant who will be happy to talk through each of the following steps with you.
1. Identify Key Search Phrases
Selecting the right key phrases and words is critical. Our experts will review your website and strategy and recommend the best terms that will bring the most relevant traffic to your website.
2. Analysing Your Website
How your website's built determines how easy the search engines can find it. Using our best practice guidelines we'll analyse your website and recommend the critical changes needed.
3. Optimising Your Website
The changes required to your web code will be itemised. Our expert programmers can undertake this work or advise your existing web team.
4. Search Engine Submission
Your website is now ready for submission to the search engines. Our experts will ensure all the major search engines are included in this submission process.
5. Directory Submission
Link building is critical to developing your website's visibility on the search engines. We will submit your website to all the major directories to obtain some high quality links.
6. Monitoring Progress
Regular monitoring of your website will be carried out by your dedicated search engine consultant. You'll also receive regular reports that will show your website's new search engine position.
Please remember that it takes time to achieve exceptional search engine results.
For quicker results we can devise a pay per click strategy for you. This will deliver instant visibility and immediate results for your business.
If you'd like to talk through your options please call our experts on 01242 521967.
Imagine being top of these search engines for your keywords. How would this impact on your business? You'd receive more visitors, more enquiries and more sales too. This is what search engine optimisation and working with us will achieve. This is what we excel at.
Search Engine Optimisation is vital for your search rankings!
Every time you type a search term into Yahoo, Google or MSN, you’ll find search engine optimised sites first. These sites are displayed directly beneath your search term and the pay per click adverts in the sponsored areas.
We aim to achieve exactly the same results for you.
Getting you to the top of the search engines
We know the great feeling and business benefits all our clients get when they're top of the search engines. We want you to experience this too. If you choose to work with us you can rest assured that you're working with professional search engine consultants who are up-to-date on all the ever changing search rules and regulations.
There are literally thousands of search engines out there and we know which ones will help your business the most. We'll make sure you're listed on all of them.
Please contact us NOW and you'll find out which search engines are listing your website, if it needs search engine optimisation and how we can get you to the top of the search engines.
Labels: online marketing, online marketing uk, Search Clinic, Search Marketing
Tuesday, February 3, 2009
What the Search Clinic can offer you
What you will get when you employ the Search Clinic is great value, award winning, professional online marketing expertise.
The Search Clinic does not make false promises.
As we do not own the search engines, not have any direct influence over them we can not claim that we will get you to the top of their free results sections immediately.
Nor can we give you any guarantee that we will get your website to the top by any set time in the future.
However in many instances we do achieve top rankings for our clients on Google and the other leading search engines. Some within a matter of days.
Keywords
Equally it is no use getting to the top of search engines for agreed keyword phrases if the phrases do not get a lot of attention.
It’s like citing your retail shop on a shopping high street or around the corner on a small side street.
So we start off my finding out what your potential high traffic keywords actually are. In many cases the online world and the offline world have somewhat different phraseology.
For example in the financial services sector, buyers of holiday and travel money don’t search for “foreign exchange” they actually type in “currency converter”.
So, we make sure that you start off trying to attract the high volume online search traffic.
Friendly
Then we examine your website to make sure that is search engine friendly- or optimised, for the agreed keyword phrases.
Ideally we will make the improvements to your website directly for you. This will probably include updating your metatags (those are the words that you see at the very top of your browser), improving your headings, pictures and descriptive text.
Optimising a website is a balance between making things easy for the search engines as well as for the humans who will then find your website. So that they will contact you- or make a purchase.
This process may also mean that we will have to create a few extra pages if you offer a range of products or services. Beginning with your top sellers and most profitable lines- because online marketing is all about making a profitable return on your investments.
Popularity breeds Success
The foundation of the Google search engine success is a mathematical algorithm which examines the number and type of links from third party websites linking in to websites.
It’s the old adage of nothing succeeds like success.
The founders calculated that if a particular page on a website has links from a number of other websites then something good or authorative must be contained on that page. Which means that it deserves a high ranking than less well referred to websites.
So Google (and Yahoo) look at the number of third party links and alter website ranking accordingly.
Thus as well as improving your website, the Search Clinic will also add on our search engine ranked pages links to you. These pages are genuine websites that are not click farms of casino type spammers.
Equally, we can not blast links everywhere as you will get penalised by Google as they only like to find around 250 new links per month building up on a consistent basis.
Marathon- not a sprint.
As you may have realised by now, achieving success from search engine optimisation marketing activities is a long term process, not a flash in the pan quick fix.
Professional Approach
Which is why we prefer to make sure that you are educated and aware of the online realities- which we can deliver on, rather than by making rash improbable promises that lead to disillusionment and disappointment in the near future.
Labels: online marketing, online marketing uk, Search Clinic, Search Marketing
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