Monday, January 5, 2009
Online Marketing UK at Search Clinic
Online marketing UK at the Search Clinic.
Since retailers in Britain typically operate nationally and deliver purchases anywhere in the country, searches often lead directly to sales, said Andrew Edwards, European president of Arc, a digital agency affiliated with Leo Burnett. About 3.9 percent of visits to British digital retailers’ sites yield purchases, compared with 2.5 percent of American site visits, according to Coremetrics, an ecommerce tracking service.
In Britain, analysts predict that it will not be long until Internet advertising catches up with TV advertising. Group M, for instance, says the Internet could account for 25 percent of British ad spending by 2010. That would place it ahead of television, which accounts for just more than 20 percent now.
Hardest hit has been Britain’s biggest commercial broadcaster, ITV. Analysts at Numis Securities estimate that ITV’s advertising revenue will fall 13 percent for 2006. Weakened by its loss of advertising, ITV has become a takeover target.
On average, Britons spend 23 hours a week on the Internet, according to the Internet Advertising Bureau. The Internet accounts for about a quarter of Britons’ time spent with all media, according to Citigroup, nearly double the percentage in the United States. Americans use their computers an average of 14 hours a week, according to Nielsen Media Research.
TV advertising has held strong in the United States, where about $72.56 billion will be spent on TV ads in 2008, according to Universal McCann, which is part of the Interpublic Group. That represents a quarter of all ad spending, and that proportion has held roughly steady since 2000.
Local advertisers in the United States have been slow to move money digitaly. In 2008, for example, local spending on digital ads in the United States will be $1.3 billion — or 8 percent of all Internet spending, according to eMarketer. But local ads make up a little more than a third of overall ad sales in the United States.
Ad executives said American TV networks were unlikely to lose as much ground as British networks had. “TV’s just too important for our society,” said Martin Reidy, president of Modem Media, which is part of Digitas. “I don’t think the Internet will ever surpass it here.”
In Britain, the growth of Internet ads seems to be bringing down the amount of money spent in the overall advertising market as well. Growth in spending on advertising services is set to slow to 0.3 percent in 2008, according to Group M, after growth of 4.3 percent last year and 6.7 percent in 2004. To many ad executives, this makes sense: digital ads are generally much cheaper.
“Every Pound withdrawn from traditional media either to be saved or spent digitally, where supply is in handsome surplus, exerts more deflationary pressure on the total market,” said Group M in a recent report on the British ad market. “And if digital proves more productive, advertisers have the option of investing less.”
There's no doubt that, done properly, Search Engine Optimisation and professional digital advertsing can send many more visitors to your site.
With over a trillion billion pages in the search engines it is vital that your site gets found at the top of the search engine listings for the phrases that relate to your business.
If you are serious about your search engine optimisation strategy then you should find a company that you are happy to work with on the devlopment of your website, a company that has the experience and proven track record to help you achieve your goals for your website.
When deciding on the company you want to work with, you should consider the following points:
* Have they got good results for people in the past?
* Can they show you testimonials?
* Will they let you call and talk to customers?
* Do they use ethical SEO techniques?
* Do they do the work themselves or outsource it?
Remember if the Search Engine Optimisation is not done properly it can harm rather than help your website in the search engines.
So employ an expert Search Engine Optimiser, a specialist who makes sure that the relevant words and phrases appear in the best positions on the pages. There are many other considerations, complicated by the engines modifying their preferences on a regular basis.
The trick is knowledge and experience. Do not trick the search engines- work with them.
There are those who try to fool search engines. If they are detected, the site will probably be penalised, either shifted down the rankings or, in many cases, removed from their listings completely. It's worth noting, search engines all use different means to look for sites. Most read the text on the page.
Don't forget relevant links in from related sites. Many don't like frames or dynamic pages. They can't follow the content properly so they don't index frames and dynamic sites deeply.
For help, please contact us NOW!
Labels: online marketing, online marketing uk, Search Clinic
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