Ask brings back Jeeves for good in the UK
After partially coming out of retirement last year, Ask have decided to fully reinstate Jeeves as their search brand in the UK. Visiting the URL uk.ask.com should take you to the new Jeeves character which has been completely redesigned from the old 2D character.
Jeeves also gives an explanation of why he has returned:
I popped out three years ago to travel the world in a quest for knowledge and I’ve returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching.
According to Cesar Mascaraque, managing director of Ask Jeeves Europe, Ask polled their UK users and saw that Jeeves still had a brand awareness of 83%, even after retiring over three years ago.
When you compare this to the 72% awareness of Ask.com, bringing Jeeves back for the team was a smart move.
Ask will return to its original name “Ask Jeeves” with a multi million dollar advertising campaign across the UK. Jeeves will also be given his own facebook fan page and twitter account to help drive the message that he is back for good.
Search Clinic points out that the Ask marketing initiative which it took some years ago to raise the awareness of Jeeves obviously has an enduring return on investment value.
